You’re not sure where to begin? What should you be posting, and how frequently should you do it? What is more powerful: a tweet or a like? What you need to understand about the most popular professional social media platforms, whether you’re looking to build your business, expand your network or find a job.
Why Use Social Media?
Social media used to be a place for entertainment, but that’s no longer the case.
- Find out about new trends and ideas.
- Deepen your connections with current and new audiences
- Attract attention to your work and increase traffic.
- Create, enhance and craft your brand.
Social media is growing in popularity — and an estimated 81 percent of Americans own a social media profile There are more people getting in trouble because of their social networking habits. It’s hard to distinguish between personal and professional use of social media, and anything you post online will be used against your interests. You can protect your privacy by controlling who sees certain content. But you must be vigilant. The more serious you take your social media activity, the better.
The social media landscape is constantly changing. It’s essential to stay up to date with these changes and find ways to maximize your use of available tools.
Be aware of the company’s policies on social media if you do not work for yourself. More and more companies Are implementing or revising policies.
You can find us on LinkedIn.
Individuals and businesses should not ignore this serious professional social networking.
Expanding your network and influence
LinkedIn provides a number of ways for you to grow your network. You can find and connect with professionals relevant to your industry. It’s important to connect, contact and approach people you know, those you would like to meet and those you should be aware of. Posting your own content regularly, showcasing your expertise is also important.
Useful information about using The recommendation feature It is possible to both give and receive recommendations of people with whom you have previously worked. Only recommend people you can vouch for. Some employers take LinkedIn recommendations as seriously as those received through more traditional means. If anything makes you hesitate, it’s best to decline a request.
Building and expanding a business
LinkedIn can be used in a number of ways, depending on the business you are running. recruiting You can also find out more about the following: generating sales leads . You should also check if the platform is compatible with your device. LinkedIn Advertising Features Make sense to you
You can build a community online around your company page on LinkedIn and get customers and potential clients to follow you. For more information on LinkedIn for Business, visit Its Official Guide .
Job Search
LinkedIn is a great tool for finding jobs. You can track companies, individuals and job postings. Take time to learn the features of LinkedIn’s search engine that allow you to drill down into networks containing people, companies, and job listings.
Take the time to develop your network when you are looking for a job. Do it smartly: Sending out invitations to complete strangers with the hope of connecting them with people they know or with others is not an effective strategy. Look for genuine connections that you may have — like your alma-mater — and send an invitation with a personal message.
Remember
LinkedIn’s free version is good, but it may be worth trying the premium version. The premium version is available at a range of prices, starting as low as $29.99 per month. It’s a lot of money but, if you are job-hunting, you should pay for features like the ability to connect with recruiters in new ways and email people that you do not know.
Twitter is still about sharing ideas and instant connections, even though the number of characters has changed.
Replies allow you to reply to other people’s posts and have a conversation with them in a public forum, while Direct messagesallow you to communicate privately. To be able DM someone they must either follow you or have chosen the option that allows anyone else to DM them. Group-DMs can be used to focus conversations in a large group. Twitter lets you have a protected account (in their language). But if you’re using Twitter to do business, an open account is more practical.
Expanding your network and influence
Twitter is instantaneous, so you can:
- Keep up-to-date with the latest developments in your area of interest.
- Share, comment and join a global discussion that goes beyond your friends.
Twitter live video You can share videos and engage with others who post videos of interest to you. Twitter Polls You can also use this tool to expand your network and engage users by giving them up to four options to choose from. Businesses often run polls to gauge the reactions of customers and potential clients.
Building and expanding a business
Postings that are timely and relevant can raise the profile of your business, particularly when they are smart. Use hashtags professionally . It is a good idea to participate in popular hashtags, when you find them relevant. Using hashtags to promote your products and services is also a good idea. It’s important to keep hashtags clear, simple and unique so they aren’t taken over by another brand.
Twitter’s advertising platform You can target specific audiences to reach them and let them know about your business. They will then be able to follow you and interact with you. Check out Its Official Guide See how it can help you in your online business.
Job Search
When it comes to job searching, the people you follow are more important than how many followers you have. Create lists of influentials By industry and topic You can see their interests, what they think about and how you can reach them. You can show your relevance and value by participating when someone in your field asks for help or has a question. Twitter conversations have led to face-to-face meeting in many cases.
Remember
You can also use a clear biography that describes who you are and a recent, recognisable headshot.
Facebook has the most users worldwide, and is loved by companies as well as your cousins.
Facebook is a popular platform. Offers privacy settings for content You can choose who sees what. You can choose whether you want your content to be visible for everyone online, just your friends or a customized group (coworkers or family, perhaps, or high school classmates). These settings are often overlooked by most people, and they can be surprised to find out who has seen photos not intended for them.
Expand Your Network and Influence
Facebook can be used for:
- Connect with influential people in your field.
- Share articles, videos and other materials that reflect your interests.
- You can help shape the way others perceive you.
Just because you share something does not mean that everyone will see. Facebook’s algorithm decides which content is shown and it depends on both your settings as well as a variety of other factors. They can include how relevant your content is to the audience, whether you predict that people will share or comment on it, and comparing it to other content available at the time.
Building and expanding a business
You can share updates, progress reports and ideas with a wide range of people who may not visit your website on a regular basis. Share updates, ideas and progress reports with people who don’t visit your site regularly.
Facebook Live: A Strategic Use Facebook’s powerful ad tools let you target specific clients and customers based on criteria. Learn how Facebook ads work Your digital marketing plan is not complete without it. You may feel under pressure to pay for a boost of your post due to the difficulty in getting your content to all your audience members.
To be successful on Facebook, a business must connect with a community who engages with its content. If your service, product or idea is one that people want to connect with in the real world, then they will do the same thing on Facebook. Visit this page to learn more about how you can use Facebook for your business. Its Official Guide .
Job Search
Follow companies that interest you on Facebook and get an idea of openings and possibilities. Use your personal network to identify potential clients or employees. If they know what you’re looking for, your friends and family may be able to help.
Remember
Facebook has a new feature called Legacy Contact . This allows you to designate someone to manage your account after your death, but without giving them any access while you’re still alive.
No matter what your business or career goals are, everyone should follow Follow the online instructions to create a Legacy Contact .
Instagram is more than just a pretty picture site. It’s a growing place for business.
Expanding your network and influence
You can build an audience by using your content. Instagram’s audience is obsessed with great visuals.
You will need to experiment and be patient in order to find the formula that is right for you. Spend time browsing popular hashtags and see if you can find a match for your post. This will help more people discover you. The @ sign is also useful for tagging relevant accounts. More tips can be found in this DigitalTrends has a great guide for you. .
Building and expanding a business
Features like Instagram Stories Instagram can be used in a professional environment by using. These stories last for 24 hours, so you should consider this when making them. The stories are only available for 24 hours. This means that you should consider the timeframe when deciding whether to create them. You are usually better off creating graphics and visuals that you can use across multiple platforms, as they will have a much longer shelf-life.
Explore Instagram as well Advertising options Consider how they will fit into your overall marketing strategy. Explore Instagram to get your customers and existing ones excited about you. Take a look at its potential for business. Its Official Guide .
Job Search
Instagram job searching is similar to other platforms in that it involves listening and engaging with companies and individuals. Instagram is a great way to find out about companies, their culture and what influences decision makers in various fields.
Remember
You will find that a lot of the Instagram content you see is produced by professionals. It is difficult to duplicate their success and scale if you’re working alone.
Snapchat
This popular social network is going through major changes.
Originally the most popular social network, thanks to its 250,000,000 users and an I.P.O. Snapchat was the hottest network in March 2017. It has cooled down recently, as Instagram has copied some of its best ideas and announced a major redesign.
Snapchat could be a good fit for your business, depending on the industry you are in and who you want to reach. (Especially millennials or younger). You may also want to wait until the “Instavs Snap” battle is resolved.
Snapchat provides a wide range of tools and tips to businesses. These are largely based on paid advertising. Snapchat promotes How a variety of companies have utilized the platform There is also an Official Business Guide .
Remember to…
Nothing stays the same too long.
You can ensure your success by thinking carefully before posting, and by constantly evaluating what you post and how you use the internet. As you are unlikely to be able to devote time to all of these networks, and to whatever else comes up next, you should choose those that you feel make the most sense for you and your subject matter.
Bottom line, I’ll always remember an advice I received in the early days of Facebook. Common sense is also common on social media.
